Turn ad spend into a predictable pipeline of high-ticket clients. Own the entire engine.

The Opportunity

Why this role is different

What you'll own

• Personally launch and manage $30K-$100K+/month in paid media across Meta, Google Search, and YouTube
• Write, test, and iterate ad copy, creative, and landing pages for commercial roofing, HVAC, and tutoring niches
• Optimize campaigns toward target CPL, lead quality, and downstream booking rate, not just CTR
• Build and manage full-funnel attribution from ad click to booked appointment to closed deal
• Collaborate with the sales team on lead quality feedback and ICP refinement
• Report weekly on spend, CPL, CAC, pipeline contribution, and ROI by channel and campaign
• Leverage AI tools for creative generation, audience research, copy iteration, and performance analysis

Building the department

As a leadership role, you will be responsible for building this department from the ground up:

• Design the org chart and hiring roadmap for the paid acquisition department over the next 12 months
• Select, implement, and enforce the ad management, tracking, and attribution stack
• Build the creative production pipeline: copywriting, design, and video editing workflows
• Establish onboarding and certification processes for every new paid acquisition hire
• Create a culture of data-driven testing, ruthless iteration, and ROI accountability

How success is measured

Compensation & upside

Industry-leading executive package: competitive base salary + performance bonus tied to lead quality and pipeline ROI + equity participation for the right candidate.

• Competitive base salary commensurate with experience and spend managed
• Performance bonuses for hitting and beating target CPL and CAC goals
• Quarterly ROI bonuses tied to downstream revenue from paid leads
• Equity / profit-share participation for long-term alignment
• Full remote flexibility and autonomy

Who we're looking for

• 5+ years managing $50K+/month in B2B paid media across Meta and Google Search
• At least 2 years in a paid acquisition leadership or senior strategist role
• Proven track record in high-ticket lead generation or local contractor campaigns
• Deep understanding of CPL, CAC, pipeline conversion rates, and ROI metrics
• Experience with CRM conversion tracking and full-funnel attribution architecture
• Proficient at leveraging AI tools for creative ideation, copywriting, audience research, and campaign analysis
• Data-driven and comfortable building reports from scratch in platform analytics

Ready to build with us?

We review every application personally. If your track record matches what we are building, you will hear from us within 48 hours.

Apply for Head of Paid Acquisition

Complete the structured application below. We review every submission personally.