Privacy Policy

1. Who We Are

Relay Acquisition LLC ("Relay Acquisition," "we," "us," or "our") is an acquisition company headquartered in the United States. We design, build, and manage acquisition systems that attract, qualify, and book homeowner inspections for foundation repair contractors and other service businesses.

This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit relayacquisition.com (the "Site"), submit an application, book a strategy call, or engage our services.

2. Information We Collect

2.1 Information You Provide Directly

• Contact Data: Full name, company name, email address, phone number, website, and service area when you submit an application, book a strategy call, or email us.
• Business Data: Inspection volume, transaction value, close rates, team capacity, current acquisition channels, and other business details you share during the application or strategy conversation.
• Calendar Data: Availability and booking information transmitted through our scheduling integration when you reserve a strategy call.
• Communications Data: Records of emails, call notes, chat messages, and other correspondence you send to us.

2.2 Information Collected Automatically

• Usage Data: IP address, browser type, device type, operating system, referring URLs, pages viewed, time on page, and click paths.
• Cookies and Tracking Technologies: Session cookies, analytics cookies, and pixel tags to understand traffic patterns and measure campaign effectiveness.

3. How We Use Your Information

• To qualify applications, schedule and conduct strategy conversations, and assess whether Relay is a fit for your company.
• To design, build, and optimize an acquisition system tailored to your service area and capacity.
• To send you application confirmations, economic opportunity reports, and operational communications.
• To respond to your inquiries and provide ongoing support.
• To analyze website traffic and improve our Site, messaging, and service offerings.
• To enforce our Terms of Service and protect against fraud or unauthorized activity.
• To comply with applicable legal, regulatory, or tax obligations.

4. Legal Bases for Processing (GDPR)

For visitors in the European Economic Area, United Kingdom, or Switzerland, we process your personal data under the following legal bases:

• Consent: When you submit an application or accept cookies, you consent to the processing described in this policy.
• Contractual Necessity: When processing is required to deliver services you have requested or to enter into a service agreement.
• Legitimate Interests: For analytics, security, fraud prevention, and improving our services, balanced against your rights.
• Legal Obligation: When we must comply with applicable laws or regulations.

5. How We Share Your Information

We do not sell your personal data. We may share information with the following categories of recipients:

• Service Providers: Calendar scheduling platforms, CRM providers, email and SMS automation tools, analytics providers, and cloud hosting services that process data on our behalf under written data processing agreements.
• Advertising Partners: Meta (Facebook), Google, and YouTube for the purpose of retargeting website visitors and optimizing ad delivery.
• Legal Authorities: When required by law, court order, or to protect our rights, property, or safety.
• Business Transfers: In the event of a merger, acquisition, or asset sale, information may be transferred subject to confidentiality obligations.

6. Data Retention

We retain personal data only as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Strategy call recordings and notes are retained for up to 24 months. Website usage data is retained for up to 26 months. You may request deletion of your data at any time, subject to legal retention requirements.

7. Your Privacy Rights

Depending on your jurisdiction, you may have the following rights regarding your personal data:

• Access: Request a copy of the personal data we hold about you.
• Rectification: Request correction of inaccurate or incomplete data.
• Erasure: Request deletion of your personal data ("right to be forgotten").
• Restriction: Request that we restrict processing of your data.
• Data Portability: Receive your data in a structured, machine-readable format.
• Objection: Object to processing based on legitimate interests or for direct marketing.
• Withdrawal of Consent: Withdraw consent at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, contact us at info@relayacquisition.com. We will respond within 30 days.

8. Cookies and Tracking

Our Site uses cookies for session management, analytics, and advertising. You can control cookies through your browser settings. Disabling cookies may affect site functionality. We use the following categories:

• Essential Cookies: Required for the Site to function (e.g., session state).
• Analytics Cookies: Help us understand visitor behavior and site performance.
• Advertising Cookies: Used by our ad partners to deliver relevant ads and measure campaign effectiveness.

9. Data Security

We implement industry-standard technical and organizational measures to protect your data, including encryption in transit (TLS), access controls, regular security reviews, and vendor due diligence. However, no system is perfectly secure, and we cannot guarantee absolute protection against unauthorized access.

10. International Data Transfers

Our servers and service providers may be located in the United States and other countries. If you access our Site from outside the US, your data will be transferred to and processed in the US. We rely on Standard Contractual Clauses or equivalent safeguards for such transfers where required.

11. Children's Privacy

Our services are intended exclusively for business owners, contractors, and authorized representatives aged 18 or older. We do not knowingly collect data from children under 16. If you believe we have collected data from a minor, please contact us immediately.

12. U.S. State Privacy Rights

Residents of California (CCPA/CPRA), Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), and Utah (UCPA) have additional rights regarding their personal data, including the right to know what data is collected, the right to delete, the right to correct, the right to opt out of sale or targeted advertising, and the right not to be discriminated against for exercising these rights. We do not sell personal data as defined by these laws. To exercise your rights, contact info@relayacquisition.com.

13. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be posted on this page with an updated "Last updated" date. We encourage you to review this page periodically.

14. Contact Us

If you have questions about this Privacy Policy or wish to exercise your data rights, contact us at: